Social media has gained immense popularity over the years. It is a powerful tool to attract highnetworth clients. It assists in creating direct and informal communication and brand awareness – and plays a crucial role in the decision-making process.
It is estimated that 99 percent of HNWIs visit social media sites and spend around 90 minutes every day on them.
Naturally, HNWIs are very loyal to brands that continue to give them a great service – and a solution to their problem. But we cannot dismiss that people, buyers, investors and HNWIs connect on an emotional level in the first place.
Social mediais one of the best platforms to get across traditional values and the people behind the brand/company – humanising a brand really helps your affluent target audience connect.
Social can’t work alone. Here’san “at a glance”digital marketing strategy for HNWIs
To reach HNWIs, Digital Marketing and PR agencies will look strategically at the main areas to attract this audience, while social media works for many brands, it does not work alone. Here’s an at a glance digital marketing strategy for attracting HNWIs to your products/services/investments.
- Targeted advertising campaigns
- Focus social media engagement
- PR for brand awareness – targeting specific publication platforms – even in different languages for a wider audience
- Content strategy with targeted and researched blogs and articles
- Search engine optimization – maximising the visibility on Google to ensure your right-fit customers find your product/service.
What are the right social media platforms for high net worth clients?
One of the most widely used social media platforms for targeting HNWIs is LinkedIn. It is one of the most visitedsocial platforms by this audience. That said, Instagram and Facebook have their place and appeal, especially the visual and attention-grabbing nature of them, with alluring lifestyle and travel photos. And last but not least, Twitter, which acts regularly as a micro-blogging platform for HNWIs to share their opinions.