Citrus Ornge launches premium publishing lead generation offering

Today is a very exciting day as I’m proud to announce the launch of our new a premium publishing lead generation offering UK Experts Online (UKeo).

The Citrus Ornge Team has developed UKeo to capitalise on the growing retirement planning, finance and house and home sectors,aiming to connect consumers with the best expert advice in the market.

Why are we moving into the premium publishing lead generation sector? One of the big reasons is the growth of equity release.

Figures this year for Equity Release in the UK topped £3 Billion (a 19% increase on the previous year) and retirementplanning, pensions and annuities are three of the areas where premium publisher clients have huge demand for new customers.

We will also partner with premium publishers to help drive incremental revenue utilizing inventory, content and landscape on their existing websites.

In addition, the Citrus Ornge team will work with premium publishers to deliver lead

funnel optimization to drive key qualification criteria for premium leads across each of the target sectors.

Value will be delivered to advertisers by reducing their reliance on using additional external telephone validation and by increasing the value of each lead and conversion rate output.

This means Equity Release leads will be delivered through a strong customer acquisition funnel with 70% of thesales process complete. As a result, premium publishers will deliver advertisers nurtured customers that are primed for a sale.

As well ascontent and display ads Citrus Ornge will work alongside publishers to use tech, AIand third-party data science to increase the value of audience segments for these chosen target areas.

Thefirst series of articles, UKeo& Citrus client Pension Works cobranded lead capture page on DC Thomson Media’s My Weekly, will be promoted through the website and the weekly newsletter.

Further content will follow soon on The People’s Friend and a second piece for Equity Release. This follows the exciting launch of DC Thomson Media’s new titlePlatinum– the biggest women’s magazine debut in over a decade, which includesa new digital and glossy monthly magazine aimed at women over 55 who ‘believe in making the most of every day’.

Bryn Piper, Head of Commercial Innovation, DC Thomson Media, comments: “We have been delivering content to the 50+ demographic for over 100 years across print, digital and events. Our audiences are highly engaged and have a keen interest in managing personal finances and planning for their future. We are excited to be working with Citrus Ornge across a number of our flagship brands to provide relevant and qualified leads for equity release and retirement planning partners.”

From the Citrus Ornge point of view, we are very excited to be working with such fantastic premiumpublishing groups.The key commercial value is our ability toprovide a panel of ‘always on’ buyers across each sector. Ourcollaborative approach means we share knowledge and our understanding of thekey market trends and buying considerations for potential customers and connect relevant advertisers with premium publishers.