Team 2019-05-10T17:14:02+00:00

The Citrus Team.

Jason Baker
Jason BakerFounder and CEO
Jason founded the business in May 2018. He has a wealth of experience and knowledge across all media channels. He has worked for some of the biggest industry heavyweights including News UK, emap, Conversant and Publicitas and has forged all of this together to create Citrus Ornge Media. He is extremely passionate about all things media and takes a very hands-on approach to working with our clients. Most importantly for our business, he understands the challenges that are faced when rebuilding a life after addiction, which drives our social mission to help others wherever we can.
Ian Woolley
Ian WoolleyChairman
Ian has worked at board level for a number of large global media and tech businesses including Visual DNA, Inter public Group, blinkx and Burst Media.
Ian will be working closely with Citrus Ornge Founder Jason Baker, taking a leadership role on the board and helping it to expand from new challenger lead generation business to established sector thought leader. Ian will offer insight across the entire business, as well as specifically overseeing financial management, strategic direction and long-term growth.
Tom McCarthy
Tom McCarthySales Manager
Thomas has over a decade of experience, and joined Citrus Ornge in April 2019. He is responsible for building and developing sales solutions for our clients.

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Tom has experience in both the commercial and public sectors. His media sales background spans over eight years within digital media and technology. Tom’s career has taken him to many cities around the UK, Europe, and further afield, most notably Copenhagen, where he lived for over a year. Tom loves to really understand what our clients are looking for, and can name British Aerospace, Forensic Science and one of the great offices of state, the Cabinet Office, as his previous employers.
Charlie Curtis
Charlie CurtisBoard Advisor
Charlie has worked with the founder of our company on a number of other projects and business ventures. He brings a huge amount of media and industry experience to Citrus. His role is to help drive growth through partnerships and connections to the business, while casting his expert eye over our recruitment, talent sourcing and people management.
Penny Wells
Penny WellsFinance Manager
Penny brings a huge amount of experience and expertise to Citrus. She is tasked with the sometimes thankless job of making sure that EVERYONE is paid on time and our finances are kept in check.
Carmel Millar - M.A., MCIPD
Carmel Millar - M.A., MCIPDHR & Welbeing
Carmel has enjoyed a 44 year career in Human Resources and Organisational Development including 23 years at HR Director level, including posts at the British Library, Surrey County Council, Westminster Council, and CAFCASS.

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Carmel is a qualified employment law specialist with a Master’s Degree in Employment Law. She also holds a Post Graduate Certificate and Post Graduate Diploma in Politics and Public Administration and a Post Graduate Certificate in Coaching and Mentoring . As a member of the European Mentoring and Coaching Council (EMCC), a Chartered member of the Institute of Personnel Development, and a Fellow of the Royal Society of Arts, Carmel brings a vast amount of experience, expertise, and industry knowledge to Citrus Ornge.
Ethics, standards and confidentiality
As a member of the EMCC, I operate under their Code of Ethics in all my activity. In relation to my coach competency level as set out in the Code, I self-assess as a senior coach and am aiming for Master Coach status through my MSc studies. I receive regular coaching supervision from Brighton-based Coach supervisor Mel Withers.
As a qualified keep fit instructor and life-long Iyengar yoga practitioner, Carmel’s role is to help our employees with their health and wellbeing, as well as ensuring that Citrus Ornge is the kind of employer that it aspires to be.


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