The Citrus Team.

Jason Baker
Jason BakerFounder and CEO
Jason founded the business in May 2018. He has a wealth of experience and knowledge across all media channels. He has worked for some of the biggest industry heavyweights including News UK, emap, Conversant and Publicitas and has forged all of this together to create Citrus Ornge Media. He is extremely passionate about all things media and takes a very hands-on approach to working with our clients. Most importantly for our business, he understands the challenges that are faced when rebuilding a life after addiction, which drives our social mission to help others wherever we can.
Ian Woolley
Ian WoolleyChairman
Ian has worked at board level for a number of large global media and tech businesses including Visual DNA, Inter public Group, blinkx and Burst Media.
Ian will be working closely with Citrus Ornge Founder Jason Baker, taking a leadership role on the board and helping it to expand from new challenger lead generation business to established sector thought leader. Ian will offer insight across the entire business, as well as specifically overseeing financial management, strategic direction and long-term growth.
James Burton
James BurtonBoard Adviser - Sales & Strategy
James is an experienced entrepreneur who has built and grown companies across a range of sectors, from telecoms & software to technology marketing and garden annexes. In 2009 he founded Qualifa (tech lead generation), building the business to a multi-million turnover with offices in the UK, USA, Singapore and New Zealand. Qualifa was acquired by Clarion Events in 2016 and since then James has established new businesses within the home improvements sector. He will assist Jason and the team with commercial strategy and execution, whilst also helping with developing their ad agency business and new client acquisition.
Dr. Rob Robinson
Dr. Rob RobinsonHR Board Advisor - People and Talent
Rob has joined the Citrus Ornge Advisory Board to help us continue to cultivate and shape our people-talent going forward. Rob is no stranger to Citrus Ornge. He’s been part of the family from the start and helped us with our mission to provide employment opportunities for those in recovery. Rob comes with a wealth of experience, he’s currently a Principal Investigator on a Public Health England trial of specialist support for people in recovery.

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The trial is the largest of its kind ever conducted and is the government’s flagship response to the Independent Review of Drugs carried out by Dame Carol Black. Rob has overall responsibility for the running of the Brighton trial site working on consultation sessions with Professor Dame Carol Black JP Marks, Director General, Work and Health Services at the Department for Work and Pensions. With over twenty years’ experience in senior management positions across a range of sectors, as well as running a successful coaching and mentoring service for the past 12 years, Rob’s unique skill set will be invaluable to our plans to develop our people.
Charlie Curtis
Charlie CurtisBoard Advisor - Media & Partnerships
Charlie has worked with the founder of our company on a number of other projects and business ventures. He brings a huge amount of media and industry experience to Citrus. His role is to help drive growth through partnerships and connections to the business, while casting his expert eye over our recruitment, talent sourcing and people management.
John Park
John ParkSales Manager
Citrus Ornge has something very special and I am excited to be part of their company mission. The Citrus Ornge value offering is strong I am motivated to support the development of the business. Here I lead the financial appointment setting functions with an overarching objective at the centre of everything I do – “quality.” I work very closely with our Managing Director to find additional revenue streams while developing our clients’ business objectives.

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I bring a wealth of experience to the team across several sectors including finance, marketing, real estate, and SaaS. In my previous role, I helped to launch a fledgling SaaS company in the USA; they are now one of the top real estate marketing platforms in North America. I have the same ambitions for Citrus Ornge!

I have strong values that align perfectly with Citrus Ornge, I bring energy, ideas, salesmanship and enthusiasm in abundance. Away from the office, I am a social guy who loves to talk about football and politics.

Stefan Derscariu
Stefan DerscariuSocial Media and Content Manager
With over 8 years of digital and social media marketing experience, Stefan has joined to work across our growing publishing and technology products and is a fantastic addition to the team. “I am a well-rounded, self-driven creative with extensive experience within live music and media promotions. My mission is to support Citrus Ornge in developing long-lasting relationships with new and existing clients by using holistic campaigns and developing a thriving community for our partners and websites.” As well as being multi-lingual an incredibly versatile all-rounder, he is a talented musician so all-in-all pretty awesome really.
Marshall Dare
Marshall DareOperations Lead
Marshall has joined Citrus originally as a Digital Operations Executive, but recently stepped up into our Operations Lead role. Marshall has come from a retail background so the incredibly customer-focused “Citrus Ornge has a lot of exciting opportunities that I am super happy to be a part of, and with a degree of Criminology and Psychology BA (Hons) I strongly believe in Citrus Ornge’s social mission and the part it plays for the wider community. I am ready to help do my part in the operations side of Citrus Ornge and make sure campaigns go smoothly and our current and future clients are confident in their choice in partnering with us.” – Marshall is a keen MMA fan (having had one amateur bout) and has a natural flair for client servicing.
Tom Miles
Tom MilesTechnical Integration Specialist
Tom has joined is support Citrus’s growing tech capabilities and provide support to our clients with integrations and tracking and is a Physics graduate. “I am no stranger to technology. I have joined the team to put my skills to good use, to make sure that clients are always supported during any technical setup or integration, and help to expand Citrus Ornge’s technical capabilities.” Tom is also in a rock and roll band so watch this space…- Tom
Rifka Fehr
Rifka FehrSocial Impact Research Manager
Having just graduated from the University of Sussex with a BA Hons in ‘International Development and Anthropology’, I am excited to apply the skills I’ve learnt throughout my degree to the evaluation report I am conducting for Citrus Ornge. I feel grateful for the opportunity to create a white paper for Citrus Ornge’s social mission (aiming for 50% of the workforce being ex-offenders or in recovery from addiction) and be part of the team for the next 6 weeks. In my free time I like salsa, doing crafty bits and sea swims!


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