The Citrus Team.

Jason Baker
Jason BakerFounder and CEO
Jason founded the business in May 2018. He has a wealth of experience and knowledge across all media channels. He has worked for some of the biggest industry heavyweights including News UK, emap, Conversant and Publicitas and has forged all of this together to create Citrus Ornge Media. He is extremely passionate about all things media and takes a very hands-on approach to working with our clients. Most importantly for our business, he understands the challenges that are faced when rebuilding a life after addiction, which drives our social mission to help others wherever we can.
Ian Woolley
Ian WoolleyChairman
Ian has worked at board level for a number of large global media and tech businesses including Visual DNA, Inter public Group, blinkx and Burst Media.
Ian will be working closely with Citrus Ornge Founder Jason Baker, taking a leadership role on the board and helping it to expand from new challenger lead generation business to established sector thought leader. Ian will offer insight across the entire business, as well as specifically overseeing financial management, strategic direction and long-term growth.
James Burton
James BurtonBoard Adviser - Sales & Strategy
James is an experienced entrepreneur who has built and grown companies across a range of sectors, from telecoms & software to technology marketing and garden annexes. In 2009 he founded Qualifa (tech lead generation), building the business to a multi-million turnover with offices in the UK, USA, Singapore and New Zealand. Qualifa was acquired by Clarion Events in 2016 and since then James has established new businesses within the home improvements sector. He will assist Jason and the team with commercial strategy and execution, whilst also helping with developing their ad agency business and new client acquisition.
Roxy Rafter
Roxy RafterOperations Manager
Roxy brings a wealth of account and project management experience to Citrus Ornge with over 15 years of advertising, creative and digital agency experience. She has been fortunate enough to work for a variety of award-winning agencies and global brands such as Virgin Atlantic, International Olympic Committee and Nike. Roxy works closely with Jason to deliver large-scale digital marketing campaigns whilst managing Citrus Ornge’s business operations to ensure Citrus Ornge operates like a well-oiled machine!
Charlie Curtis
Charlie CurtisBoard Advisor - Media & Partnerships
Charlie has worked with the founder of our company on a number of other projects and business ventures. He brings a huge amount of media and industry experience to Citrus. His role is to help drive growth through partnerships and connections to the business, while casting his expert eye over our recruitment, talent sourcing and people management.
John Park
John ParkSales Manager
Citrus Ornge has something very special and I am excited to be part of their company mission. The Citrus Ornge value offering is strong I am motivated to support the development of the business. Here I lead the financial appointment setting functions with an overarching objective at the centre of everything I do – “quality.” I work very closely with our Managing Director to find additional revenue streams while developing our clients’ business objectives.

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I bring a wealth of experience to the team across several sectors including finance, marketing, real estate, and SaaS. In my previous role, I helped to launch a fledgling SaaS company in the USA; they are now one of the top real estate marketing platforms in North America. I have the same ambitions for Citrus Ornge!

I have strong values that align perfectly with Citrus Ornge, I bring energy, ideas, salesmanship and enthusiasm in abundance. Away from the office, I am a social guy who loves to talk about football and politics.

Carmel Millar - M.A., MCIPD
Carmel Millar - M.A., MCIPDHR & Wellbeing
Carmel has enjoyed a 44 year career in Human Resources and Organisational Development including 23 years at HR Director level, including posts at the British Library, Surrey County Council, Westminster Council, and CAFCASS.

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Carmel is a qualified employment law specialist with a Master’s Degree in Employment Law. She also holds a Post Graduate Certificate and Post Graduate Diploma in Politics and Public Administration and a Post Graduate Certificate in Coaching and Mentoring . As a member of the European Mentoring and Coaching Council (EMCC), a Chartered member of the Institute of Personnel Development, and a Fellow of the Royal Society of Arts, Carmel brings a vast amount of experience, expertise, and industry knowledge to Citrus Ornge.
Ethics, standards and confidentiality
As a member of the EMCC, I operate under their Code of Ethics in all my activity. In relation to my coach competency level as set out in the Code, I self-assess as a senior coach and am aiming for Master Coach status through my MSc studies. I receive regular coaching supervision from Brighton-based Coach supervisor Mel Withers.
As a qualified keep fit instructor and life-long Iyengar yoga practitioner, Carmel’s role is to help our employees with their health and wellbeing, as well as ensuring that Citrus Ornge is the kind of employer that it aspires to be.
Shelley James
Shelley JamesAccount Executive
Shelley has over 5 years of experience working in payroll and joined Citrus Ornge in July 2019. She supports the Citrus team with administration, finance, and their email marketing campaigns. Outside of work Shelley enjoys doing yoga, meditation and going for long country walks.
James Lamb
James LambDirector of Technology
James has over 14 years experience in AdTech working for some of the biggest names in the industry as a leading Principal Solutions Consultant for companies including the likes of Magnite (formerly Rubicon Project), Integral Ad Science, Conversant (formerly ValueClick). He (genuinely) has a Masters degree in Rocket Science from Loughborough University and in-turn has joined Citrus Ornge as our Director of Technology to ‘navigate’ and ‘pilot’ our technical capabilities right up into the stratosphere and boost us through our next exciting stage of growth.
Dylan Lord
Dylan LordSenior Sales Executive
As an experienced Telemarketer & Sales Executive I am always excited to be in one of the supporting roles for the Sales & Business Development team in one of the biggest upcoming digital marketing companies in East Sussex. My aims are to drive new clients, customers and revenue to Citrus Ornge working closely alongside John Park to run an exceptional and successful sales team. I am very grateful to be part of such an amazing company with ambition and drive to be the very best at what they do.
Dr. Rob Robinson
Dr. Rob RobinsonHR Board Advisor - People and Talent
Rob has joined the Citrus Ornge Advisory Board to help us continue to cultivate and shape our people-talent going forward. Rob is no stranger to Citrus Ornge. He’s been part of the family from the start and helped us with our mission to provide employment opportunities for those in recovery. Rob comes with a wealth of experience, he’s currently a Principal Investigator on a Public Health England trial of specialist support for people in recovery.

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The trial is the largest of its kind ever conducted and is the government’s flagship response to the Independent Review of Drugs carried out by Dame Carol Black. Rob has overall responsibility for the running of the Brighton trial site working on consultation sessions with Professor Dame Carol Black JP Marks, Director General, Work and Health Services at the Department for Work and Pensions. With over twenty years’ experience in senior management positions across a range of sectors, as well as running a successful coaching and mentoring service for the past 12 years, Rob’s unique skill set will be invaluable to our plans to develop our people.

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